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Welcome to Business Development Automation  
We’ve automated the business development functions and activities.
Fresco’s unique perspective on automating business development is rooted in years of successful hands-on selling experience.  We apply that experience to helping you and your teams think creatively about all the resources available to accelerate your sales cycle and help close sales.
 
Fresco's online sales force automation service starts with our ability to understand and implement everything that makes up the successful selling process:
  • The right information: understanding your customer or prospect's business, providing your customers with relevant information about the product or service, and how it helps their business, including the potential to do it for less.
  • Absorbing and internalizing what your sales challenges are, ramping up new sales people and decreasing the time it takes to make them successful, sharing best practices, replicating the capabilities of your most successful sales people, and giving your team the ability to engage the necessary resources (internal or external) to help shorten the sales cycle and help close the sale.
  • Monitor and track your customers' and prospects' interests in real time with the ability to alert your resources and allow them to engage with the customer at the time the customer is most interested.
  • Allow you to determine and set the parameters which measure the interest levels and trigger those alerts. Affect your ability to build or add to your existing customer database with Follow- up and Follow-through capabilities and the ability to distribute those hot leads immediately.

Then we provide all the reporting you need to gauge the activity levels, compile the results and calculate your return on the selling activities and your sales related assets.  

We configure our Smart tools to create a standard and efficient way for your sales people to understand what their sales priorities are. For sales management, Fresco's Business Develoment Automation provides a simple and effective way to identify which sales people or groups are creating demand. For customers, we provide a non-invasive and enabling way to access relevant information and available resources at their convenience.
  
   
According to research by SiriusDecisions, during the last five years the average sales cycle has gotten to be 22% longer, typically with more than three decision makers participating in the buying process.
 
Brian J. Carroll
Lead Generation for the Complex Sale
According to research by SiriusDecisions, during the last five years the average sales cycle has gotten to be 22% longer, typically with more than three decision makers participating in the buying process.
 
Brian J. Carroll
Lead Generation for the Complex Sale
  
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